Digital Design
Quick Study: Hello Eko Presents
Employer: Eko (formerly Interlude)
Location: New York, US
Project: Eko co-brand with Coca Cola & Marvel
Role: Lead Interactive Designer
Interlude creates a “choose your own adventure,” narrative seamlessly built into live video on the web. As the lead interactive designer, I was brought in to help the CXO (Chief Experience Officer) build an interface that would allow users “click the screen” to jump from a man’s imagination to Marvel’s Avengers (The Hulk and Ant-Man) in live action. The interactive video was essentially a Coke advertisement that premiered at Super Bowl 50, and concurrently launched Interlude’s new consumer product, Eko the same day. The entire project was super secret and the whole NDA thing was in full effect. On top of everything, Eko was still in the process of being branded by Pentagram, so we had no guidelines to design the subsequent package that wrapped the content. Lucky us! Here are some gifs to show you how the whole thing looks and works, and head to the web page here (link) to try it out yourself.
