Motion Design
Mimi Defined
For the world-famous 2018 IFA Consumers Electronics Show, Mimi announced partnerships with beyerdymanic (headphones), LOEWE (televisions) + Mimi Defined. The MarCom team requested animated bumpers that could be shown at the booth and for the upcoming online campaign. I developed a concept based on mesmerizing animated gifs that were visual metaphors for what attributes Mimi Defined offers the user: clarity, definition, detail, focus, personalized, and uniqueness. Each of the attributes would utilize the dots that make up the Mimi Defined logo, offering brand recognition through repetition of form. I designed and animated 12 x 3 second modular bumpers that that could be assembled in any order.
Process: Inspiration Mood Board
3/12 of the Final Animated Bumpers