User Experience
IFAB
The International Football Association Board, or IFAB is the body that determines the Laws of the Game of association football. IFAB is made up of representatives from each of the UK’s pioneering football associations — England's Football Association (The FA), the Scottish Football Association (SFA), the Football Association of Wales (FAW) and Northern Ireland's Irish Football Association (IFA) — and Fédération Internationale de Football Association (FIFA), the international governing body for football. These guys mean serious business. FS Parker, who branded the organization, pitched the re-design of their current website. I was brought in to prototype, visualize and present the UI/UX. We designed two interactive presentations: a parallax scroller and a game to help promote and educate visitors on the rules of football.
Cratery
I am the Designer-At-Large for a group of vinyl jockeys/beat digging enthusiasts from Toronto. Our podcast site is the place to be for the deepest funk/soul/rare (expensive) sh!t you will ever hear in your life. As a former musician, I have had the pleasure of working with these dudes for years & years in one capacity, only to switch it up and work with them in another, by holding down their online design.
Photographs: Dave Yan/DJ Serious (also a member of Cratery)
Foxy Production
After finishing Foxy’s typeface and logo, I was tasked to design their new site so that it would correspond w/ gallery’s re-brand. Conceptually, the website design was on lock after a long discussion about the openness and bold appearance of their new typeface, Foxy United. This was my solution in order create cohesion and integrate the brand and their online presence.
Capsule
I developed this concept as a project for NYU’s User Experience class. We were tasked with coming up with a product and then building a website around the concept. We had to get feedback on the idea, build personas, create wireframes, brand and finally render out a mock design of the site. I came up with a site that acts a time capsule for people’s files. An online version of a message in bottle to yourself, if you will. Feel free to download the pdf and see the process work at the link below.