Brand Identity

Case Study: Mimi Hearing Technologies

Mimi Hearing Technologies is a leader and innovator in personalized sound technology. Leading up to 2017, Mimi had developed a way to personalize sound experiences on Bluetooth headsets. Partnering with the high-end German headphone company, beyerdynamic, Mimi needed stripped-back branding for their SDK within the beyerdynamic app. In addition to helping develop and visually design the partner hearing-test application, I was asked to refresh the visual brand of the company. 

Case Study: Mimi Defined

Mimi Hearing Technologies is a leader and innovator in personalized sound technology. Leading up to 2017, Mimi had developed a way to personalize sound experiences on Bluetooth headsets. Having partnered with the high-end German headphone company, beyerdynamic, Mimi needed an easy way to promote the technology behind their personalized sound algorithm. I was tasked to lead the design team in developing the visual side of brand platform.

Case Study: with O / We Are O

With O is a health tech startup that hosts yoga-inspired video exercises for people with health inequalities. I was hired as a freelance creative director to develop the company’s brand platform, build their UX, and design the UI for their upcoming MVP app.